What users like
- Users often like the clean interface and the short learning curve.
- Scheduling across several networks helps small teams save time.
- The calendar and queue make it easy to see what will publish next.
See what users praise, what they want improved, and who Buffer fits best. We do not invent a score or review count.
Free for up to 3 channels. Essentials is $6 per channel each month, or $5 per channel each month when billed yearly. Team is $12 per channel each month, or $10 per channel each month when billed yearly.
Buffer is genuinely better when a creator or small marketing team wants a familiar, simple calendar. Its editor, queue, ideas area, and approval tools are easy to understand. A team that does not need deep product integration may prefer that focus.
Side-by-side
| What to compare | Buffer | Mallary |
|---|---|---|
| Best for | Creators and marketing teams that want a simple calendar and queue. | Developers, SaaS products, automations, and AI agents that need publishing and engagement tools. |
| Public starting point | Free for up to 3 channels. Essentials is $6 per channel each month, or $5 per channel each month when billed yearly. Team is $12 per channel each month, or $10 per channel each month when billed yearly. | Mallary Starter is $12 per month, or $10 per month with yearly billing. It includes 4 accounts per platform and 120 posts per month. |
| Pricing model | Per connected social channel. | Flat Starter, Pro, and Business plans. Account limits apply per social platform. |
| Main strength | A clean and simple social media calendar. | Managed social publishing and engagement through a dashboard, REST API, MCP, and CLI. |
| Developer workflow | API access is included, with request limits that change by plan. | REST API, MCP, CLI, webhooks, uploads, analytics, comments, and replies are available on paid plans. |
| Team workflow | Team includes unlimited users, access levels, and approval workflows. | Profiles and a dashboard are included. Mallary is not a full agency approval and client-reporting suite. |
Prices can change. Taxes, discounts, add-ons, and local currency can change your total. Always check the vendor page before you pay.
Creators and marketing teams that want a simple calendar and queue.
Visit BufferDevelopers, SaaS products, automations, and AI agents that need publishing and engagement tools.
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