Get follower and subscriber counts with one API call
Get the latest count for each supported social account in one Mallary profile. Use the counts to make reports, charts, and alerts without checking each app one by one.
- One clear list
- Checked each day
- One profile per call
Turn audience counts into clear next steps
Save the counts to track growth, make reports, and see when an account reaches a goal.
Get account counts in one call
Get the latest count for each supported account in one Mallary profile. You do not need to check each app one by one.
Show growth over time
Save each count in your app. Use the saved data to make a chart, report, or weekly update.
Know when a count changes
Save each count, then alert your team when a number goes up or reaches a goal.
Supported audience counts
See followers, subscribers, and Page likes
Mallary shows the account and type of count, so you know what each number means.
YouTube
Get the latest subscriber count for each connected YouTube channel.
Facebook Pages
Get the follower count or Page likes that Facebook gives Mallary.
Get the latest follower count for each connected Instagram account.
TikTok
Get the latest follower count for TikTok accounts with audience stats access.
Threads
Get the latest follower count for each connected Threads account.
X
Get the latest follower count for each connected X account.
Get the latest follower count for each connected Pinterest account.
Bluesky
Get the latest follower count for each connected Bluesky account.
Make one call. Get one clear list.
Mallary returns one item for each connected account in the profile. Each item shows the platform, account, type of count, latest saved count, status, and time it was checked.
Connect your social accounts
Add the accounts you want to track to a Mallary profile.
Call the Audience API
Leave out profile_id for your default profile. Add it to use a different profile.
Use the saved counts
Add them to your report, chart, alert, app, or agent.
curl --request GET \
--url 'https://mallary.ai/api/v1/audience' \
--header 'Authorization: Bearer YOUR_API_KEY'{
"status": "ok",
"data": {
"profile_id": "AbC123xYz90",
"generated_at": "2026-09-02T12:00:00.000Z",
"audience": [
{
"platform": "youtube", "label": "YouTube",
"account": {
"id": "UC123",
"username": "@yourchannel",
"avatar_url": null
},
"metric": "subscribers", "count": 12450, "status": "available",
"status_message": null,
"captured_at": "2026-09-02T11:45:00.000Z",
"last_attempt_at": "2026-09-02T11:45:00.000Z",
"next_update_at": "2026-09-03T11:45:00.000Z"
}
]
}
}Use the counts in your own tools
The Audience API sends back a short list that is easy to use in reports, apps, and workflows.
Client dashboards
Show each brand its latest audience count in one clean view.
Weekly reports
Save each count, then show the change in your weekly reports.
Goal tracking
Track progress toward a follower or subscriber goal for each account.
AI and automation
Give your agent or workflow the latest count before it makes a report.
Common questions about audience counts
Here are the main things to know before you use the API.
What does the Mallary Audience API return?
It gives you the latest count for each supported account in one Mallary profile. It also shows the platform, account, type of count, status, and when the count was checked.
Which social platforms can I use?
You can get audience counts for YouTube, Facebook Pages, Instagram, TikTok, Threads, X, Pinterest, and Bluesky.
How often does Mallary update the count?
Mallary checks each supported count once every 24 hours. The API returns the latest count Mallary has saved.
Can I get counts for one Mallary profile?
Yes. Leave out profile_id to use your default profile. Add profile_id to use a different profile.
Does Mallary add all account counts together?
No. It lists each account on its own line. The same person may follow you on more than one platform, so one total may not be right.
Which plans include the Audience API?
Starter, Pro, and Business plans include the Audience API.
Put your audience counts to work
Connect your social accounts. Call the API. Use the counts in a report, chart, alert, app, or AI tool.