Buffer pricing explained
Prices checked: August 2026
See the real plans, limits, and prices before you buy. Every Buffer price below comes from its own website.
Buffer price in plain English
Free for up to 3 channels. Essentials is $6 per channel each month, or $5 per channel each month when billed yearly. Team is $12 per channel each month, or $10 per channel each month when billed yearly.
Buffer plans and limits
Free
$0
Up to 3 channels and 10 scheduled posts per channel.
Essentials
$6 per channel/month, or $5 with yearly billing
Unlimited scheduled posts, one user, advanced analytics, API access, and first comment scheduling.
Team
$12 per channel/month, or $10 with yearly billing
Unlimited users, approval tools, API access, and unlimited scheduled posts.
Costs to check before you buy
- Buffer charges for each channel. Your total changes when you add or remove social accounts.
- The per-channel rate drops at higher channel counts. Use Buffer's calculator for an exact total.
Where Buffer is better
Buffer is genuinely better when a creator or small marketing team wants a familiar, simple calendar. Its editor, queue, ideas area, and approval tools are easy to understand. A team that does not need deep product integration may prefer that focus.
Side-by-side
Buffer vs Mallary
| What to compare | Buffer | Mallary |
|---|---|---|
| Best for | Creators and marketing teams that want a simple calendar and queue. | Developers, SaaS products, automations, and AI agents that need publishing and engagement tools. |
| Public starting point | Free for up to 3 channels. Essentials is $6 per channel each month, or $5 per channel each month when billed yearly. Team is $12 per channel each month, or $10 per channel each month when billed yearly. | Mallary Starter is $12 per month, or $10 per month with yearly billing. It includes 4 accounts per platform and 120 posts per month. |
| Pricing model | Per connected social channel. | Flat Starter, Pro, and Business plans. Account limits apply per social platform. |
| Main strength | A clean and simple social media calendar. | Managed social publishing and engagement through a dashboard, REST API, MCP, and CLI. |
| Developer workflow | API access is included, with request limits that change by plan. | REST API, MCP, CLI, webhooks, uploads, analytics, comments, and replies are available on paid plans. |
| Team workflow | Team includes unlimited users, access levels, and approval workflows. | Profiles and a dashboard are included. Mallary is not a full agency approval and client-reporting suite. |
| ChatGPT Plugin | No ChatGPT plugin was found in the directory when checked in September 2026. | Yes. Mallary has an official ChatGPT plugin. |
Prices can change. Taxes, discounts, add-ons, and local currency can change your total. Always check the vendor page before you pay.
Choose Buffer if...
Creators and marketing teams that want a simple calendar and queue.
Visit BufferChoose Mallary if...
Developers, SaaS products, automations, and AI agents that need publishing and engagement tools.
See what Mallary can doTry Mallary
Post everywhere without building every social API
Connect your accounts. Post from the dashboard, API, MCP, or CLI. Every paid plan starts with a 14-day free trial.