Reply to social media comments automatically

Choose how you reply. Use our Comments API when your app writes the message. Use our AI-powered auto replies feature when you want Mallary to write and post a brand-aware response.

Pick the comment tool that fits your work

Both choices help you reply faster. The key difference is who writes the message.

Your app writes it

Choice 1

Comments API

Get comments from your posts. Write the exact reply in your app, support tool, script, or AI agent. Then send it through one API.

  • You control every word
  • Good for custom apps and approval flows
  • Available on all Mallary plans
See how the API works
Mallary writes it

Choice 2

AI Auto Replies

Add your business details once. Mallary finds useful questions, writes a reply that fits your brand, and posts it for you.

  • Replies without manual work
  • Uses your business details
  • Powered by ChatGPT
See how AI Auto Replies work
Comments API

Keep full control of every reply

Add social media comments to your product without building a new connection for each platform.

  1. 1

    Get your comments

    Pass the post ID to list its comments.

  2. 2

    Write the reply

    Your app, team, or AI agent writes a reply.

  3. 3

    Send it

    Our comments API posts your reply to the original comment.

Read the Comments API docs
List post comments GET
curl --request GET \
  --url 'https://mallary.ai/api/v1/comments?post_id=123' \
  --header 'Authorization: Bearer YOUR_API_KEY'
Send your reply POST
curl --request POST \
  --url 'https://mallary.ai/api/v1/comments/reply' \
  --header 'Authorization: Bearer YOUR_API_KEY' \
  --header 'Content-Type: application/json' \
  --data '{
    "post_id": 123,
    "comment_id": "1789...",
    "message": "Thanks for your question."
  }'
AI Auto Replies

Answer useful questions while you are away

Mallary can watch new comments, find questions about your business, and post a helpful reply for you.

  1. 1

    Add your business details

    Tell Mallary about your services, features, prices, and common questions.

  2. 2

    Turn on AI Auto Replies

    Enable them for your account and choose whether to use them on each post.

  3. 3

    Mallary replies for you

    Mallary uses your details and the post to answer. It skips questions that are not about your business. Powered by OpenAI ChatGPT.

Instagram
Acme Co
Example social post receiving an AI-powered comment reply

sarah_designs Does this integrate with Slack? Need to know for my team!

Acme Co is typing . . .

Acme Co Hey Sarah! 👋 Yes, we have a native Slack integration available on all Pro plans. Let us know if you need help setting it up!

Let Claude handle your social media comments

with a little help from the official Mallary Claude connector.

Claude replying to a social media comment with Mallary

Reply to comments on seven social platforms

Use one comment workflow for posts you publish through Mallary.

Comments FAQ

Common questions

Quick answers about the Comments API and AI Auto Replies.

What is the difference between the Comments API and AI Auto Replies?

With the Comments API, your app writes each reply and sends it through Mallary. With AI Auto Replies, Mallary writes and posts a reply using your saved business and post details.

Does the Comments API write my reply?

No. You, your app, or your AI agent writes the message. Mallary sends that message to the right social platform.

How do AI Auto Replies know what to say?

You add your business name, services, features, prices, and common questions in Mallary. AI Auto Replies use those details and the social post to write a useful answer. Unrelated questions are skipped.

Which social platforms support comment replies?

Mallary supports comment listing and replies for Facebook, Instagram, Threads, LinkedIn, X, YouTube, and Bluesky posts published through Mallary.

Which plans include these comment tools?

The Comments API is available on all Mallary plans. AI Auto Replies are included with Pro and Business plans.

Choose your reply flow

Send your own replies with the Comments API, or let AI Auto Replies answer useful questions for you.

  • 14 day free trial
  • Cancel anytime
  • 30-day money-back guarantee