What users like
- Users often praise the analytics and clear reports.
- Reviewers like managing many networks from one dashboard.
- The interface and first setup are often described as easy.
Prices checked: August 2026
Metricool reviews: what users actually say
See what users praise, what they want improved, and who Metricool fits best. We do not invent a score or review count.
Metricool price in plain English
In the official USD annual view, Free is $0, Starter starts at $20 per month, Advanced starts at $53, and Custom needs a quote.
Check the official Metricool pricing page
Checked August 2026
How we read the reviews: Metricool has public feedback on major review sites. We summarize repeated themes and do not publish our own star score. Review pages change, so open the sources before you buy.
What to check
- Some advanced features are limited to higher plans.
- Some reviewers say the price is harder to justify for a solo user.
- Users mention missing features, support issues, or platform reconnection work in some cases.
Read the review sources
Where Metricool is better
Metricool is genuinely better for a marketer who cares most about reports and measurement. It brings social analytics, competitor tracking, ad tools, reports, a content calendar, and client workflows into one dashboard.
Side-by-side
Metricool vs Mallary
| What to compare | Metricool | Mallary |
|---|---|---|
| Best for | Marketers and agencies that need deep analytics, reports, ads, and client management. | Developers, products, and AI agents that need a focused publishing and engagement API. |
| Public starting point | In the official USD annual view, Free is $0, Starter starts at $20 per month, Advanced starts at $53, and Custom needs a quote. | Mallary Starter is $12 per month, or $10 per month with yearly billing. It includes 4 accounts per platform and 120 posts per month. |
| Pricing model | Plans based on brands, reporting, team tools, and advanced integrations. | Flat Starter, Pro, and Business plans. Account limits apply per social platform. |
| Main strength | Deep analytics, reports, competitor tracking, and marketing tools. | Managed social publishing and engagement through a dashboard, REST API, MCP, and CLI. |
| Developer workflow | API, Make, and broader MCP access are listed on Advanced and Custom. | REST API, MCP, CLI, webhooks, uploads, analytics, comments, and replies are available on paid plans. |
| Team workflow | Advanced includes approvals, roles, client management, and custom reports. | Profiles and a dashboard are included. Mallary is not a full agency approval and client-reporting suite. |
Prices can change. Taxes, discounts, add-ons, and local currency can change your total. Always check the vendor page before you pay.
Choose Metricool if...
Marketers and agencies that need deep analytics, reports, ads, and client management.
Visit MetricoolChoose Mallary if...
Developers, products, and AI agents that need a focused publishing and engagement API.
See what Mallary can doTry Mallary
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