Free
$0
1 brand, up to 20 posts per month, 30 days of analytics, and no LinkedIn or X connection.
Prices checked: August 2026
Metricool pricing explained
See the real plans, limits, and prices before you buy. Every Metricool price below comes from its own website.
Metricool price in plain English
In the official USD annual view, Free is $0, Starter starts at $20 per month, Advanced starts at $53, and Custom needs a quote.
Check the official Metricool pricing page
Checked August 2026
Metricool plans and limits
Starter
From $20/month in the USD annual view
Up to 5 brands at the entry price, unlimited publishing, reports, and full analytics history.
Advanced
From $53/month in the USD annual view
Up to 15 brands at the entry price, approvals, team tools, custom reports, API, Make, and MCP.
Custom
Contact sales
Custom brand count, white label, account manager, and custom integration needs.
Costs to check before you buy
- The prices above use the USD annual billing view. Monthly billing costs more.
- API access is listed on Advanced and Custom, not Starter.
Where Metricool is better
Metricool is genuinely better for a marketer who cares most about reports and measurement. It brings social analytics, competitor tracking, ad tools, reports, a content calendar, and client workflows into one dashboard.
Side-by-side
Metricool vs Mallary
| What to compare | Metricool | Mallary |
|---|---|---|
| Best for | Marketers and agencies that need deep analytics, reports, ads, and client management. | Developers, products, and AI agents that need a focused publishing and engagement API. |
| Public starting point | In the official USD annual view, Free is $0, Starter starts at $20 per month, Advanced starts at $53, and Custom needs a quote. | Mallary Starter is $12 per month, or $10 per month with yearly billing. It includes 4 accounts per platform and 120 posts per month. |
| Pricing model | Plans based on brands, reporting, team tools, and advanced integrations. | Flat Starter, Pro, and Business plans. Account limits apply per social platform. |
| Main strength | Deep analytics, reports, competitor tracking, and marketing tools. | Managed social publishing and engagement through a dashboard, REST API, MCP, and CLI. |
| Developer workflow | API, Make, and broader MCP access are listed on Advanced and Custom. | REST API, MCP, CLI, webhooks, uploads, analytics, comments, and replies are available on paid plans. |
| Team workflow | Advanced includes approvals, roles, client management, and custom reports. | Profiles and a dashboard are included. Mallary is not a full agency approval and client-reporting suite. |
Prices can change. Taxes, discounts, add-ons, and local currency can change your total. Always check the vendor page before you pay.
Choose Metricool if...
Marketers and agencies that need deep analytics, reports, ads, and client management.
Visit MetricoolChoose Mallary if...
Developers, products, and AI agents that need a focused publishing and engagement API.
See what Mallary can doTry Mallary
Post everywhere without building every social API
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