First 2 accounts
Free
All listed features are included. No card is required.
See the real plans, limits, and prices before you buy. Every Zernio price below comes from its own website.
The first 2 connected accounts are free. Accounts 3 through 10 cost $6 each per month, accounts 11 through 100 cost $3 each, and accounts 101 and above cost $1 each. X usage has separate pass-through charges.
Free
All listed features are included. No card is required.
$6 per account/month
Graduated pricing. Only accounts in this band use this rate.
$3 per account/month
Unlimited posts and the full feature set are listed as included.
$1 per account/month
Self-service pricing continues at this rate; enterprise terms are optional.
From $0.005 per read and $0.015 per post
X calls are charged separately. Posts that contain a URL are listed at $0.20.
Zernio is genuinely better when a product needs a broad social layer beyond publishing. Its public product includes direct messages, comments, ads, analytics, webhooks, phone, SMS, and WhatsApp tools. It also offers white-label-friendly workflows. Mallary is more focused.
Side-by-side
| What to compare | Zernio | Mallary |
|---|---|---|
| Best for | Developers that need a broad API for publishing, inboxes, ads, and messaging. | Teams that want a focused publishing and comment workflow with a simple dashboard and agent tools. |
| Public starting point | The first 2 connected accounts are free. Accounts 3 through 10 cost $6 each per month, accounts 11 through 100 cost $3 each, and accounts 101 and above cost $1 each. X usage has separate pass-through charges. | Mallary Starter is $12 per month, or $10 per month with yearly billing. It includes 4 accounts per platform and 120 posts per month. |
| Pricing model | Usage-based pricing per connected account, with separate X API usage charges. | Flat Starter, Pro, and Business plans. Account limits apply per social platform. |
| Main strength | A very broad developer API that also covers messages and ads. | Managed social publishing and engagement through a dashboard, REST API, MCP, and CLI. |
| Developer workflow | API-first, with a broad tool surface, hosted MCP, CLI, and usage-based pricing. | REST API, MCP, CLI, webhooks, uploads, analytics, comments, and replies are available on paid plans. |
| Team workflow | Developer-led product; enterprise controls are available for larger teams. | Profiles and a dashboard are included. Mallary is not a full agency approval and client-reporting suite. |
Prices can change. Taxes, discounts, add-ons, and local currency can change your total. Always check the vendor page before you pay.
Developers that need a broad API for publishing, inboxes, ads, and messaging.
Visit ZernioTeams that want a focused publishing and comment workflow with a simple dashboard and agent tools.
See what Mallary can doTry Mallary
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